Adam S. Wescott

Posts tagged blair fowler

What a ride! Developing and executive producing Beauty Vlogger Boot Camp, Season 1 has been a whirlwind. This was my first online reality competition series. Previously, I’ve mostly worked on and produced comedy or studio-based, topical hosted series.

This series was developed and pre-produced in less than a month (led by our amazing producer, Emily Delaney Pedante). Casting alone typically takes six or more weeks on this type of show…but we had a hard premiere date of April 3, 2012 based on our partnership with YouTube (YouTube Original Partners Program).

Lucky for us, the pieces fell into place and we spent several days shooting the core challenge episodes in a North Hollywood studio. Our amazing post production team (aka Cameron Haslett!) pulled off a small miracle and our first episode set the pace for a memorable first season.

After the premiere, we stepped back and determined best ways to stretch the series for as long as possible. We were lucky enough to shoot original episodes with guest stars like Shane Dawson and add in a Bloopers and Playback episode.

Now, after 18 episodes, more than 85 total videos and 7 hours of content, I’m thrilled to unveil the finale of season one and our Boot Camp winner:

Stay tuned for details of Season Two coming very soon…

To re-watch Beauty Vlogger Boot Camp from the beginning, visit u look haute.


I attended my first VidCon in Anaheim, CA this past weekend. It was incredible to see the 8,000+ attendees who are true YouTube and online video fanatics. Everyone runs around with their channel name listed on a badge and you never know what YouTube ‘stars’ you’ll run into.

A personal highlight was bumping into MyDamnChannel’s DailyGrace (Grace Helbig). As a YouTube content creator, I’m always asked “What do you watch on YouTube?”—and my answer is DailyGrace! Two years ago I sent a mass email to my friends directing them to Grace’s videos. She’s hilarious and her comedy is perfectly suited for daily YouTube videos. Of course, I told her this embarrassing story (while finishing off my second vodka soda…). She was so humble, fun and cute. She even said hi the next day. Hopefully next time she’s in LA we can hang.

I also (re)met this year’s female YouTube stand-out, Jenna Marbles. I originally met Jenna a year ago at a random panel w/ BigFrame’s Sarah Penna. Back then Jenna totally flew below the radar. She was a raunchy, emo girl from Boston with one viral hit at the time (“How to Trick People Into Thinking You’re Good Looking”). Now she’s the top female on YouTube! And, even better, she LOVES our show “Beauty Vlogger Boot Camp.” So validating to know other YouTube personalities actually watch our content.

I’m already excited for next year’s VidCon to be bigger and better than ever. I really hope we can expand our presence and have a fun booth for people to stop by and hang with EQAL and u  look haute, etc.

Take a look at some of the VidCon fun:

Rebecca Black Interview (JennaMarbles and DailyGrace Coming Soon):

Elle and Blair on “What’s Trending” w/ Shira Lazar:

“Rolling Stone” VidCon Write-Up


We really lucked out getting the hilarious Shane Dawson to stop by Beauty Vlogger Boot Camp on u look haute. When we developed #BVB it was with a lot of irony in mind and Shane’s appearance as ‘Shananay’ really drives that home. Stay tuned for the full episodes airing on June 19 and 26.


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