Adam S. Wescott

Ready, Set, Rachel! Rachel won Beauty Vlogger Boot Camp (Season One) so it’s extra validating to see her succeed and become part of the u look haute and YouTube community. To kick it all off, we did a LIVE Google+ Hangout. It may be a web series to begin with…but producing a live episode of anything is still exhilarating, exciting—and exhausting! It’s fascinating to hear from our fans in real time. Check out the episode and our great shout-outs (including USA Today) below:

Premiere Episode:

USA Today’s “TV on the Web” Feature:

Check out EXAMINER.com article, click HERE.

Also, got a shout-out for Lauren Conrad’s Crafty Creations on Tubefilter, click HERE.

What a ride! Developing and executive producing Beauty Vlogger Boot Camp, Season 1 has been a whirlwind. This was my first online reality competition series. Previously, I’ve mostly worked on and produced comedy or studio-based, topical hosted series.

This series was developed and pre-produced in less than a month (led by our amazing producer, Emily Delaney Pedante). Casting alone typically takes six or more weeks on this type of show…but we had a hard premiere date of April 3, 2012 based on our partnership with YouTube (YouTube Original Partners Program).

Lucky for us, the pieces fell into place and we spent several days shooting the core challenge episodes in a North Hollywood studio. Our amazing post production team (aka Cameron Haslett!) pulled off a small miracle and our first episode set the pace for a memorable first season.

After the premiere, we stepped back and determined best ways to stretch the series for as long as possible. We were lucky enough to shoot original episodes with guest stars like Shane Dawson and add in a Bloopers and Playback episode.

Now, after 18 episodes, more than 85 total videos and 7 hours of content, I’m thrilled to unveil the finale of season one and our Boot Camp winner:

Stay tuned for details of Season Two coming very soon…

To re-watch Beauty Vlogger Boot Camp from the beginning, visit u look haute.

I’ve had the pleasure (and sometimes nightmare) of working with a handful of top YouTubers. All of these personalities are very good at what they do—but they’re not always the most professional talent to work with. They’re used to producing their own content on their own time.

Shane Dawson is an exception. He is talented, professional and very self-aware. His comedic instinct is spot-on and he definitely transcends YouTube with potential for TV, film, etc.

Check out Shane’s appearance as “Shananay” on Beauty Vlogger Boot Camp: