I attended my first VidCon in Anaheim, CA this past weekend. It was incredible to see the 8,000+ attendees who are true YouTube and online video fanatics. Everyone runs around with their channel name listed on a badge and you never know what YouTube ‘stars’ you’ll run into.
A personal highlight was bumping into MyDamnChannel’s DailyGrace (Grace Helbig). As a YouTube content creator, I’m always asked “What do you watch on YouTube?”—and my answer is DailyGrace! Two years ago I sent a mass email to my friends directing them to Grace’s videos. She’s hilarious and her comedy is perfectly suited for daily YouTube videos. Of course, I told her this embarrassing story (while finishing off my second vodka soda…). She was so humble, fun and cute. She even said hi the next day. Hopefully next time she’s in LA we can hang.
I also (re)met this year’s female YouTube stand-out, Jenna Marbles. I originally met Jenna a year ago at a random panel w/ BigFrame’s Sarah Penna. Back then Jenna totally flew below the radar. She was a raunchy, emo girl from Boston with one viral hit at the time (“How to Trick People Into Thinking You’re Good Looking”). Now she’s the top female on YouTube! And, even better, she LOVES our show “Beauty Vlogger Boot Camp.” So validating to know other YouTube personalities actually watch our content.
I’m already excited for next year’s VidCon to be bigger and better than ever. I really hope we can expand our presence and have a fun booth for people to stop by and hang with EQAL and ulook haute, etc.
Take a look at some of the VidCon fun:
Rebecca Black Interview (JennaMarbles and DailyGrace Coming Soon):
Elle and Blair on “What’s Trending” w/ Shira Lazar:
Lifestyle guru Nikki Phillippi joined us on “The Haute List” this week as part of my continued effort to collaborate with YouTube influencers. Nikki is a true YouTube star. She’s dedicated to growing her channel (currently 120K+ Subscribers) and offers consistent content for her audience. She’s fun, bubbly and definitely passionate about fashion, beauty and decor.
We were featured on the YouTube homepage today! I’m especially proud of this one because ReNailz is our homegrown talent I plucked from EQAL’s team of bloggers. I saw her on-camera potential the second she opened her mouth (and never closed it!). She’s genuinely passionate about fashion and nail art—oh, and the nickname “ReNailz” didn’t hurt either!
Hopefully, this is the first of many homepage features incorporating the good stuff we’re cooking up.
I’ve had the pleasure (and sometimes nightmare) of working with a handful of top YouTubers. All of these personalities are very good at what they do—but they’re not always the most professional talent to work with. They’re used to producing their own content on their own time.
Shane Dawson is an exception. He is talented, professional and very self-aware. His comedic instinct is spot-on and he definitely transcends YouTube with potential for TV, film, etc.
Check out Shane’s appearance as “Shananay” on Beauty Vlogger Boot Camp:
Even I learn something new everyday! According to this great post from ReelSEO.com, it’s important to include ‘user’ in the URL when pointing to specific YouTube channels. YouTube’s standard is to include ‘user’ in the link so shortening it to just the username causes confusion.