UPDATED: Nov. 9, 2012
Adam Wescott currently serves as Vice President of Network Development for PMC Studios.
A graduate of Boston University’s prestigious College of Communication, Adam is an accomplished entertainment and digital media executive.
Adam began his career at PathConnect, LLC, a small Web 2.0 start-up with several media holdings. As Director of Marketing, Adam played an integral role branding PathConnect and its online properties, including actress Jessica Biel’s Make The Difference Network and World Champion skier Bode Miller’s SkiSpace. PathConnect opened Adam’s eyes to the future of entertainment: digital media.
In August 2007, Adam was hired as New Media Content Manager for Comcast Entertainment Group. Here, Wescott managed the development and distribution of online video for E! Entertainment and Style Network. Adam oversaw Comcast’s contribution to Hulu, YouTube, Verizon Wireless, iTunes and more. In addition, Adam helped create the E! Online and Live From the Red Carpet mobile apps for iPhone and Android.
After four and a half years at Comcast Entertainment Group, Adam caved to his entrepreneurial spirit and left to pursue opportunities as a digital media content creator. During this time, Adam produced CuteWinFail with YouTube sensations Phil DeFranco and Toby Turner. Next, Adam joined EQAL Media Networks as Director of Content. At EQAL, Adam launched and oversaw content for a portfolio of celebrity websites including Bethenny.com, NickCannon.com, JWOWW.com and more. He defined best practices and oversaw all social media presence for the celebrity partners.
In January 2012, Adam was named Vice President and General Manager of EQAL’s YouTube-funded fashion and beauty network u look haute—one of 100 channels launched as part of YouTube’s Original Channels Program. Under his leadership, the network premiered to both critical and fan success. Adam developed and executive produced five original series—including Beauty Vlogger Boot Camp with YouTube icons Elle and Blair Fowler.
Now, as Vice President of Network Development for PMC Studios, Adam is charged with building an exclusive network of quality content creators to grow brands on YouTube and beyond. PMC is a leading digital media company founded by Jay Penske in 2004. PMC owns a unique and growing portfolio of lifestyle brands that provide the web’s best original content in categories including entertainment, sports, breaking news, media, finance, tech, health, shopping, fashion, beauty, and automotive.
BGR, Breakthrough of the Year Awards, Deadline, ENTV, Hollywood Life, India.com, Movieline, OnCars, The Style Awards, TVLine, Variety, Young Hollywood Awards are all part of the expanding PMC portfolio. For more information on PMC and its brands, please visit www.pmc.com or its digital properties directly.
Ready, Set, Rachel! Rachel won Beauty Vlogger Boot Camp (Season One) so it’s extra validating to see her succeed and become part of the u look haute and YouTube community. To kick it all off, we did a LIVE Google+ Hangout. It may be a web series to begin with…but producing a live episode of anything is still exhilarating, exciting—and exhausting! It’s fascinating to hear from our fans in real time. Check out the episode and our great shout-outs (including USA Today) below:
Premiere Episode:
USA Today’s “TV on the Web” Feature:
Check out EXAMINER.com article, click HERE.
Also, got a shout-out for Lauren Conrad’s Crafty Creations on Tubefilter, click HERE.
We were featured on the YouTube homepage today! I’m especially proud of this one because ReNailz is our homegrown talent I plucked from EQAL’s team of bloggers. I saw her on-camera potential the second she opened her mouth (and never closed it!). She’s genuinely passionate about fashion and nail art—oh, and the nickname “ReNailz” didn’t hurt either!
Hopefully, this is the first of many homepage features incorporating the good stuff we’re cooking up.
Get your nailz did!
Even I learn something new everyday! According to this great post from ReelSEO.com, it’s important to include ‘user’ in the URL when pointing to specific YouTube channels. YouTube’s standard is to include ‘user’ in the link so shortening it to just the username causes confusion.
Here’s the format you should be using:
http://www.youtube.com/user/ulookhaute
NOT:
We really lucked out getting the hilarious Shane Dawson to stop by Beauty Vlogger Boot Camp on u look haute. When we developed #BVB it was with a lot of irony in mind and Shane’s appearance as ‘Shananay’ really drives that home. Stay tuned for the full episodes airing on June 19 and 26.
My Name is Lizzie Bennet - Ep: 1 (by LizzieBennet)
you should watch this series- I am late to the party but this is a wed series about if the...
Oh! And this is SO IMPORTANT. Whenever we’re not alone, or I’m on the phone and I ask you something-you always say: “I’M RIGHT ON TOP OF THAT ROSE!”...
ReNailz teaches us how to keep our nails in high fashion during this video! Just click on the link above! I am obsessed with this...
