Adam S. Wescott

This week I attended another successful Digital Hollywood event. I had the pleasure of sitting on a panel with my accomplished peers (listed below).

I was particularly excited to hear from “Jimmy Kimmel Live” EP Doug Deluca.  For those of you that have seen my YouTube Clean-Up and Optimization Tips deck, I often use the Jimmy Kimmel channel as an example of how to do it right.

The biggest takeaway from the “New Hollywood Equation” panel is the reassurance that we no longer need to validate why online video is important. We know it is. Now, it’s all about figuring out which models work and, ultimately, what generates the most revenue. We all have slightly different approaches to what we’re producing and distributing, but we’re all empowered to create the best content possible.

Bruce Gersh, President-CEO, FishBowl WorldWide Media
Doug Deluca, co- executive producer, Jimmy Kimmel Live
Kristin Jones, Chief Creative Officer, Vuguru
Dan Goodman, co-founder, Believe Entertainment Group, The LeBrons, In the Booth with Tiësto
Adam S. Wescott, Vice President of Network Development, PMC Studios
Zack Smith, VP, Branded Content, Generate/Alloy Digital
Sarah Passe, Business Development Executive, Creative Artists Agency (CAA)
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator

Photo Credits: David Beebe (FishBowl Worldwide Media)/Kevin Winston (DigitalLA)

Ready, Set, Rachel! Rachel won Beauty Vlogger Boot Camp (Season One) so it’s extra validating to see her succeed and become part of the u look haute and YouTube community. To kick it all off, we did a LIVE Google+ Hangout. It may be a web series to begin with…but producing a live episode of anything is still exhilarating, exciting—and exhausting! It’s fascinating to hear from our fans in real time. Check out the episode and our great shout-outs (including USA Today) below:

Premiere Episode:

USA Today’s “TV on the Web” Feature:

Check out EXAMINER.com article, click HERE.

Also, got a shout-out for Lauren Conrad’s Crafty Creations on Tubefilter, click HERE.

Here’s an interview I did back in April. It’s all about my favorite subject…me! I talk about launching ‘u look haute’ and how I got my start in digital. Check it out:

“Adam Wescott’s Career Heats Up With u look haute”

What a ride! Developing and executive producing Beauty Vlogger Boot Camp, Season 1 has been a whirlwind. This was my first online reality competition series. Previously, I’ve mostly worked on and produced comedy or studio-based, topical hosted series.

This series was developed and pre-produced in less than a month (led by our amazing producer, Emily Delaney Pedante). Casting alone typically takes six or more weeks on this type of show…but we had a hard premiere date of April 3, 2012 based on our partnership with YouTube (YouTube Original Partners Program).

Lucky for us, the pieces fell into place and we spent several days shooting the core challenge episodes in a North Hollywood studio. Our amazing post production team (aka Cameron Haslett!) pulled off a small miracle and our first episode set the pace for a memorable first season.

After the premiere, we stepped back and determined best ways to stretch the series for as long as possible. We were lucky enough to shoot original episodes with guest stars like Shane Dawson and add in a Bloopers and Playback episode.

Now, after 18 episodes, more than 85 total videos and 7 hours of content, I’m thrilled to unveil the finale of season one and our Boot Camp winner:

Stay tuned for details of Season Two coming very soon…

To re-watch Beauty Vlogger Boot Camp from the beginning, visit u look haute.