UPDATED: Nov. 9, 2012
Adam Wescott currently serves as Vice President of Network Development for PMC Studios.
A graduate of Boston University’s prestigious College of Communication, Adam is an accomplished entertainment and digital media executive.
Adam began his career at PathConnect, LLC, a small Web 2.0 start-up with several media holdings. As Director of Marketing, Adam played an integral role branding PathConnect and its online properties, including actress Jessica Biel’s Make The Difference Network and World Champion skier Bode Miller’s SkiSpace. PathConnect opened Adam’s eyes to the future of entertainment: digital media.
In August 2007, Adam was hired as New Media Content Manager for Comcast Entertainment Group. Here, Wescott managed the development and distribution of online video for E! Entertainment and Style Network. Adam oversaw Comcast’s contribution to Hulu, YouTube, Verizon Wireless, iTunes and more. In addition, Adam helped create the E! Online and Live From the Red Carpet mobile apps for iPhone and Android.
After four and a half years at Comcast Entertainment Group, Adam caved to his entrepreneurial spirit and left to pursue opportunities as a digital media content creator. During this time, Adam produced CuteWinFail with YouTube sensations Phil DeFranco and Toby Turner. Next, Adam joined EQAL Media Networks as Director of Content. At EQAL, Adam launched and oversaw content for a portfolio of celebrity websites including Bethenny.com, NickCannon.com, JWOWW.com and more. He defined best practices and oversaw all social media presence for the celebrity partners.
In January 2012, Adam was named Vice President and General Manager of EQAL’s YouTube-funded fashion and beauty network u look haute—one of 100 channels launched as part of YouTube’s Original Channels Program. Under his leadership, the network premiered to both critical and fan success. Adam developed and executive produced five original series—including Beauty Vlogger Boot Camp with YouTube icons Elle and Blair Fowler.
Now, as Vice President of Network Development for PMC Studios, Adam is charged with building an exclusive network of quality content creators to grow brands on YouTube and beyond. PMC is a leading digital media company founded by Jay Penske in 2004. PMC owns a unique and growing portfolio of lifestyle brands that provide the web’s best original content in categories including entertainment, sports, breaking news, media, finance, tech, health, shopping, fashion, beauty, and automotive.
BGR, Breakthrough of the Year Awards, Deadline, ENTV, Hollywood Life, India.com, Movieline, OnCars, The Style Awards, TVLine, Variety, Young Hollywood Awards are all part of the expanding PMC portfolio. For more information on PMC and its brands, please visit www.pmc.com or its digital properties directly.